Constantly moving and adapting has been a norm in my life, and I find that this translates to my design aesthetic as well. I believe in communication design that answers a question in the most appropriate yet intriguing and beautiful way possible. For me, this means never limiting myself to one particular medium or graphic style, but to find the one that provides the best solution. In order to achieve the desired result, I often collaborate with specialists ranging from photographers to web developers, allowing a capacity for larger projects.

- Logo & identity design
- Branding/marketing strategy
- Art direction
- Print & editorial design
- Website design
- Book/cover design
- Exhibition & spatial design
- Event & promotion design
- Package design
- Print production
- Web development

A designer with many places to call home, I come from India, became a New Yorker and now live happily in Amsterdam when I'm not traveling to find new prospects and challenges. I have spent a considerable amount of time living, studying and working in New Delhi, Manhattan, Mexico City, Brunei, and Tanzania.
Apart from being a designer, I am also an aspiring chef, a serious painter, a curious traveler, a tireless shopper and a fitness addict.

Freelance designer
July '08-Present
Clients: AkzoNobel (NL); Syngenta (CH); Edelman (SF); RDA/NY, Katherine Hammond (NY); Ishan Khosla Design (IN); University Iberoamericana (MX); Marissa Soroudi (AU)

Designer, Dietwee (NL)
March '07-April'08
Clients: Insinger de Beaufort, Nuna,
De Helderheid, Tio, Vrede Van Utrecht

Sr. Designer, Real Design (NY)
November '04-September '06
Clients: BTJ/AZ Dance Co., Yo-Yo Ma & the Silk Road Project, The Shade Store,
Mr. Steam, UNFPA, United Nations

Freelance designer/art director
May '04-December '04
Clients: Time Inc., Ralph Lauren, Parabola magazine, Cubanica design, Emily Grote, Bigelow & Co. (NY)

Designer (internship)
Carbone Smolan Agency (NY)
SiegelGale (NY)

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