Design Approach
Constantly moving and adapting has been a norm in my life, and I find that this translates to my design aesthetic as well. I believe in communication design that answers a question in the most appropriate yet intriguing and beautiful way possible. For me, this means never limiting myself to one particular medium or graphic style, but to find the one that provides the best solution. I believe that you can design anything if you have a great concept behind it.
Biography
I have been living in Amsterdam for the past three years, where I came looking for fresh inspiration and a new challenge. I previously lived in New York City for 6 years, where I received my BFA Communication Design at Parsons School of Design, and later worked in the field. I have spent considerable time in New Delhi, New York, Mexico, Brunei, and Tanzania, but my roots and family remain in India. Apart from being a designer, I am also an aspiring chef, a serious painter, a curious traveler, a tireless shopper and a gym addict.
Experience
Freelance designer
July '08-Present
Clients: AkzoNobel, Edelman (NL);
RDA/NY, Katherine Hammond (NY); Ishan Khosla Design (IN);
University Iberoamericana (MX); Marissa Soroudi (AU)

Designer, Dietwee (NL)
March '07-April'08
Clients: Insinger de Beaufort, Nuna,
De Helderheid, Tio, Vrede Van Utrecht

Sr. Designer, Real Design (NY)
November '04-September '06
Clients: BTJ/AZ Dance Co., Yo-Yo Ma & the Silk Road Project, The Shade Store,
Mr. Steam, UNFPA, United Nations

Freelance designer/art director
May '04-December '04
Clients: Time Inc., Ralph Lauren, Parabola magazine, Cubanica design, Emily Grote, Bigelow & Co. (NY)

Designer (internship)
Carbone Smolan Agency (NY)
SiegelGale (NY)

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