Everyone has a story to tell. What’s yours?

Whether you are an organisation or an individual, starting a new business or launching a new product, your success depends on how people feel about what you’re offering. A powerful brand story is a chance to create a loyal following of believers who identify with everything you stand for. 

I have developed an integrated process that involves first diving deep into who you are and who your audience is, then connecting it to how your solution to their needs can be an emotionally fulfilling experience. The result is an evocative and memorable story that leaves an imprint on the hearts and minds of the people you want to serve.

To learn more about how I can help you, please contact me directly.

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I often work under confidentiality. If you’d like more project details, please send me a request.




Moulsari is gifted. She takes a branding session to another level using her artistic lens to interpret your story and help you paint a bold new vision for your life and your business. I was really impressed with how deeply committed Moulsari was in digging into my work, my field and my life in order to capture and articulate the true essence of my brand. Biggest takeaways were clarity of my key messages and a brand story not only capable of inspiring others but one which energizes and inspires me as well. 

Margaret Rose
Advocate, Entrepreneur, Artivist

Moulsari has the best skill set for design projects: talent, reliability and pro-activity. Moulsari is clear, great in finding solutions during project difficulties and outstanding in her design. She can work with little direction and quickly pick up the pace of a team, which is highly appreciated for non-permanent team members. It has been a pleasure to count on her expertise and creativity.

Viviane Ferraro
Program Manager, Philips

Moulsari and I started working together when I needed to get my message across to a larger audience. We did not start by talking about design, but we initiated the process to craft the right message. Moulsari’s process of asking questions and holding up the mirror combined with her branding and design experience led to a clear story that I now share with my audience. I would recommend working with Moulsari, not only because of her great designs and beautiful branding, but even more as a sparring partner who looks at your business from an audience perspective, who asks difficult but very relevant questions and who is able to turn the output from the sessions into a compelling story that resonates.

neil G. simmons
Entrepreneur, founder grozeries

Moulsari is a positive, enthusiastic and extremely articulate designer. She gracefully solved a complex branding challenge, delivering a new identity proposition that is at the same time well thought, cohesive and pleasant to the eyes. Her work was very much appreciated in the studio.

Rebecca Sa
Designer, Frog Amsterdam

Moulsari and I have worked together as freelance providers of communications solutions to a major corporate client on several different projects. I very much appreciate the energy, the vision, and the creativity that she brings to every project. She's an expert at understanding the needs of the client and translating them into concrete proposals and solutions. She goes the extra mile (and works the extra hour) to make sure it is right. The proof is in the pudding: the end products reflect her technical knowledge of digital design and layout tools, a keen eye for clean and compelling design, and her aesthetic sensibility.

Jim Wake

First, thanks for your work on my branding. For me, the concept with the different characters worked and is still working very well when I present my cards physically. Your design work and idea are wonderful! Thank you for these precious assets for my business Moulsari! 

Catie Young
writer, entrepreneur

In my capacity as Global Communications Leader for the Research, Development & Innovation function of AkzoNobel, the world’s largest coatings company and a leading supplier of specialty chemicals, I have had the pleasure of working with Moulsari for more than five years. She has brought refreshing perspectives to our story-telling and her designs have helped to translate many scientific and technical pieces into graphically engaging reads for non-specialists. 

Moulsari is a pleasure to work with. Always available to us, she can be relied upon to deliver on time, in full and often beyond expectation. Her creativity and flexibility are decisive factors in making her our number one choice and beyond that she’s just a great person to work with.

Dale Laidler
Global Communications Leader (retd), Research, Development & Innovation, AkzoNobel 

clients + Collaborators


I work with people I love & I love the people I work with



Ready to start something together? Let’s have a conversation.